VISIT Chugoku and Shikoku Region

Famous Hot Springs, Breathtaking Views, and World Heritage Sites! A Greedy Indulgence Trip Through the Chugoku and Shikoku Regions

The Chugoku and Shikoku regions boast renowned hot springs like Dogo Onsen and Tamatsukuri Onsen, stunning views of the Seto Inland Sea, and World Heritage sites such as Itsukushima Shrine and Iwami Ginzan Silver Mine. With abundant local cuisine including udon, okonomiyaki, and fresh seafood, your journey will be filled with discoveries and memorable experiences.

This Region Special

The breathtaking scenery of the Seto Inland Sea
Diverse food culture
History and Culture

Representative AEON Stores

AEON STYLE OKAYAMA

AEON STYLE OKAYAMA

Conveniently located just a short walk from Okayama Station. Our specialty shop features a wide variety of souvenirs, including sweets made with Okayama's famous white peaches. We invite you to stop by.

Shop infomation
AEON AYAGAWA

AEON AYAGAWA

A general supermarket located in Ayagawa District, Kagawa Prefecture. Its appeal includes showcasing Kagawa's unique food culture and offering locally rooted products, making it popular with families and people of all ages.

Shop infomation
AEON STYLE KOCHI

AEON STYLE KOCHI

Located in Kochi City, Kochi Prefecture, this general supermarket is about a 13-minute walk from Kochi Station. It offers a wide variety of prepared foods, including local specialties like seared bonito and sweet potato tempura.

Shop infomation

Local Specialty Cuisine

Abundant seafood

The Chugoku and Shikoku regions, facing the Seto Inland Sea, the Sea of Japan, and the Pacific Ocean, are blessed with an abundance of fresh seafood. In the calm waters of the Seto Inland Sea, sea bream, octopus, and oysters thrive. On the Sea of Japan side, areas like Shimane and Tottori prefectures are famous for blackthroat seaperch and crab. On the Pacific side, Kōchi Prefecture is beloved for its bonito, renowned for being caught using the single-line fishing method.

Seasonal fruit

The Chugoku region, blessed with abundant natural beauty, is also renowned as a fruit-producing area. Particularly along the Seto Inland Sea coast in Hiroshima and Ehime Prefectures, citrus fruits like mikan oranges, hassaku oranges, and lemons are extensively cultivated. Additionally, Okayama Prefecture is famous for high-quality fruits such as white peaches and Shine Muscat grapes. The appeal lies in the seasonal rotation of fruits at their peak, with regional variations in both varieties and flavors.

Local cuisine that showcases regional characteristics

Hiroshima's okonomiyaki, Yamaguchi's pufferfish dishes, Kagawa's Sanuki udon, Kochi's seared bonito, and Shimane's Izumo soba—each prefecture boasts beloved flavors unique to its region. We invite you to savor the local cuisine of the Chugoku and Shikoku regions, where you can fully enjoy the distinctive food culture of each area.

Recommended Travel Itinerary

Itsukushima Shrine, Atomic Bomb Dome, Okonomiyaki

First, visit Itsukushima Shrine, a UNESCO World Heritage Site. After being captivated by the beauty of its vermilion torii gate floating in the sea, return to the city center to explore the Atomic Bomb Dome and Peace Memorial Park. In the evening, savor delicious okonomiyaki to your heart's content, its savory aroma sure to whet your appetite.

Korakuen Garden, Okayama Castle, Kurashiki Bikan Historical Quarter

Take the Shinkansen to Okayama. Stroll through Korakuen Garden, counted among Japan's three most famous gardens, and soothe your soul amidst its beautiful scenery throughout the seasons. After enjoying the majestic view of Okayama Castle from within the garden, take a stroll through the Kurashiki Bikan Historical Quarter.

Shodoshima, Olive, Udon

The journey concludes in Kagawa Prefecture. From Takamatsu Port, we visit Shodoshima Island, exploring Angel Road and Olive Park while enjoying the tranquil scenery of the Seto Inland Sea. For lunch, savor dishes featuring the local specialty olive and Sanuki udon noodles, bringing the trip to a leisurely close.

Scenic Views

Explore nearby sights from
AEON

Just Minutes from
AEON STYLE IZUMO!

Izumo Taisha Grand Shrine

Izumo Taisha is known as one of Japan's oldest shrines and is famous for enshrining the deity of matchmaking. Its main hall, with its grandeur and sacredness that evoke a sense of history, leaves visitors feeling refreshed. The surrounding area offers local cuisine like Izumo soba, attracting many tourists who come to worship and enjoy the local flavors.

Just Minutes from
AEON STYLE KURASHIKI!

Kurashiki Bikan Historical Quarter

This charming area retains the strong atmosphere of the tenryo era, lined with white-walled storehouses and traditional townhouses with lattice doors. Strolling along the willow-lined banks of the Kurashiki River and the “Kurashiki River Boat Ride” are popular activities. It also boasts cultural facilities like the Ohara Museum of Art and stylish cafes.

Popular Items with International Visitors

Alinamin EX

Recommended for daily fatigue relief For eye, shoulder, and lower back discomfort and daily tiredness care

KitKat

A KitKat for adults, offering just the right amount of sweetness.

Pabron Gold A

For relief of cold symptoms. A fine granule formulation that dissolves in the mouth, has a pleasant flavor, and is easy to take.

Roihitsubo Plaster

Strong and effective!

COUPON