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TOPVALU “Choco-ka?”: A Cocoa-Free Chocolate Alternative for Valentine’s Day
The sunflower seed–based chocolate alternative has exceeded 1 million units in sales within just eight months of its launch, amid rising global cocoa prices.
Sales Exceed 1 Million Units Within Eight Months※1
Aeon has been selling "Choco ka?" sweets made with "ChoViva," a cocoa-free chocolate substitute made from sunflower seeds, since June 2025. *2 It has been well received by a wide range of people, including those who want to try new flavors, those who want to enjoy a chocolate-like taste without relying on cocoa, and those who want to relax with a subtle sweetness.
Customer feedback includes comments such as:
“It tastes just like chocolate even though there are no cacao beans,”
“It’s smooth and pleasantly sweet,”
“I want to buy it again.”
Thanks to this positive response, total series sales have now exceeded 1 million units※1.
A New Valentine’s Option Amid Rising Cacao Prices
With cacao prices continuing to rise worldwide, AEON wants customers to keep enjoying seasonal events. The company is now introducing new Valentine’s and White Day recipes using “Choco-ka?” on its website.
"Chococa?" can be melted in a double boiler and mixed with other ingredients just like regular chocolate, making it perfect for homemade sweets. This article also introduces easy recipes that combine Choco-ka? with cupcakes and ice cream.
AEON will continue to propose enjoyable recipes that can be shared with friends and family.
AEON will continue to offer “Choco-ka?” as a new option for enjoying chocolate flavor, meet diverse customer needs, and bring excitement and fun to everyday life.
Recipes Using “Choco-ka?”
[Choco-ka? Deco Cupcakes]
(using 「Choco-ka?Blocktype plain」)
[Biscuit Ice Cream Sandwich with Choco-ka?]
(using 「Choco-ka?With Biscuit」)
[Dessert Pizza with Choco-ka?]
(using「Choco-ka?Blocktype Hazelnut」)
[Smooth Pudding with Choco-ka?]
(using「Choco-ka?Blocktype plain」)
[Frying Pan Brownies with Choco-ka?]
(using「Choco-ka?Blocktype plain」)
Recipe List (Choco-ka?)
https://www.topvalu.net/recipe/list/?word=chococaProduct Lineup
TOPVALU Choco-ka? WITH BISCUIT
Release: June 2025※2
Size: 143 g (approx. 12 pieces; number is a guideline as sold by weight)
Price: ¥398 (¥429.84 incl. tax※3)
Feature: Enjoy the combination with crispy biscuits.
TOPVALU Choco-ka? BLOCK TYPE Plain
Release: September 2025※2
Size: 80g
Price: ¥298 (¥321.84 incl. tax※3)
Feature: A plain chocolate-style flavor made from sunflower seeds.
TOPVALU Choco-ka? BLOCK TYPE Hazelnut
Release: September 2025※2
Size: 80 g
Price: ¥298 (¥321.84 incl. tax※3)
Feature: Mixed with crunchy hazelnuts.
TOPVALU Choco-ka? BLOCK TYPE Cereal Puff
Release: September 2025※2
Size: 80 g
Price: ¥298 (¥321.84 incl. tax※3)
Feature: Contains light, crispy cereal puffs for texture.
※1 Total units sold from June 2025 to January 26, 2026. ※2 Release dates may vary by operating company. Product selection differs by store, and some stores may not carry these items. ※3 When purchased individually, the tax-included price is rounded down to the nearest whole yen.
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