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"TOPVALU Award 2026" Winners Announced
AEON held the "TOPVALU Award 2026," an online voting campaign inviting customers to choose their favorite TOPVALU products from a list of 40 nominees. The voting took place from January 8 to February 8, 2026, with a total of 132,778 votes cast.
The nominees were selected across five categories—Customer Favorites, Trending in Media, Popular on Social Media, Environmental Effort, and Staff Picks—based on customer feedback, social media activity, and media coverage.
The winners have now been determined. Among the top-ranked products were not only trending items that gained attention on social media, but also everyday staples that quietly support daily life—some of which received such strong support that even internal staff expressed surprise at the level of popularity.
Below are the top five products, all available at AEON group stores across Japan.
Award Winners
1st Place: TOPVALU Greek Yogurt Plain
A high-protein, zero-fat yogurt with a rich and creamy texture. First launched in 2015 as the first Greek yogurt offered under a Japanese private-label brand, this product has since surpassed cumulative sales of 130 million units.
- Category:
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- Customer Favorites
- Size:
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- 110 g
- Price:
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- ¥138 (tax included)
2nd Place: TOPVALU Best Price Shio Kombu (Salted Kelp, Hokkaido)
Made with Hokkaido-sourced kelp and naturally brewed soy sauce, bringing out a deep umami flavor. Commonly used as a rice topping or for making quick pickles.
- Category:
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- Popular on Social Media
- Size:
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- 28 g
- Price:
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- ¥149 (tax included)
3rd Place: TOPVALU Double Caramel Ice Cream
A rich caramel-flavored ice cream made with New Zealand milk, with caramel pieces mixed throughout.
- Category:
-
- Customer Favorites
- Size:
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- 1,000 ml
- Price:
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- ¥645 (tax included)
4th Place: TOPVALU Bifidus Plain Yogurt
A functional yogurt containing Bifidobacterium BB-12, which is designed to reach the intestines alive. Classified as a "Foods with Function Claims" product in Japan.
- Category:
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- Customer Favorites
- Size:
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- 450 g
- Price:
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- ¥170 (tax included)
5th Place: TOPVALU Green Eye Organic Hojicha / Genmaicha / Green Tea
A line of organic bottled teas made with domestically grown tea leaves. Available in three varieties: hojicha (roasted tea), genmaicha (brown rice tea), and green tea.
- Category:
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- Trending in Media
- Size:
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- 525 ml
- Price:
-
- ¥84 (tax included)
Voting Overview
- Campaign Name:
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- TOPVALU Award 2026
- Voting Period:
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- January 8 – February 8, 2026
- Voting Method:
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- iAEON app or web
- Total Votes:
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- 132,778
- Nominees:
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- 40 products across 5 categories
- Full results:
※Release dates may vary by retailer. ※Product availability may differ by store. ※Tax-included prices are rounded down to the nearest yen when purchasing a single item. Actual prices may vary by store.
At AEON, we offer an exclusive 5% OFF coupon for visitors to Japan. Simply show the coupon to enjoy 5% off on most items available at AEON stores nationwide. Take advantage of this offer and enjoy shopping with great savings during your visit!
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