BREWDOG “HAZY SAKURA” to Launch Early at AEON on February 3

"SAKURA Trend" Spreading Overseas, Also Appearing in Beer

AEON Liquor Co., Ltd. will begin early sales of BREWDOG’s new craft beer “HAZY SAKURA” on Tuesday, February 3, 2026 at approximately 300 AEON, AEON Style, and AEON Liquor stores across Honshu, Shikoku, and Kyushu.

“HAZY SAKURA” is a beer inspired by the feeling of spring, combining the globally popular cherry blossom flavor with a hazy IPA style.With a fruity and floral aroma, a subtle hint of cherry blossom, and a creamy mouthfeel, it is an easy-drinking beer that can be enjoyed by a wide range of people, from craft beer novices to enthusiasts.

Taste characteristics - Light and fragrant, like spring

A gorgeous fruity and floral aroma is complemented by a soft, elegant cherry blossom scent that lingers in the finish. With a smooth, creamy mouthfeel and a moderate alcohol content of 5%, this is a light, easy-to-drink beer, typical of a hazy IPA.

The balanced bitterness makes it easy to drink for beer novices, while also satisfying beer enthusiasts. From its aroma to its appearance and taste, this beer is perfect for the start of spring.

What Is a Hazy IPA?

A Hazy IPA (New England IPA 、 NEIPA) originated in the New England region of the United States. Compared to traditional IPAs, it has less sharp bitterness and focuses more on fruity hop aromas and a juicy flavor profile.

About BREWDOG

Founded in Scotland in 2007, BREWDOG is one of the UK’s popular craft beer brands.

Known for innovative brewing, the brand has gained a global following and now operates more than 100 directly managed bars across Europe, the U.S., and Asia.

Its flagship beer “PUNK IPA” and many other distinctive releases continue to attract fans worldwide

Product Details

Product Name

• HAZY SAKURA

Style

• Hazy IPA

Alcohol

• 5.0%

Volume

• 330 ml

Reference Retail Price

• ¥388 (¥426.80 incl. tax) ※1

Available at: Approx. 300 AEON, AEON Style, and AEON Liquor stores in Honshu, Shikoku, and Kyushu

※ Some stores may not carry this product. Sales will end once planned quantities are sold out. ※ Prices may vary by store. ※1 When purchased individually, the tax-included price is rounded down to the nearest whole yen.