Peel It? Watch It Change? Fun "Experience Ice Bars" Now at AEON's @FROZEN!

Starting April 13, 2026, AEON Retail's frozen food specialty store "@FROZEN" introduces two exciting "experience ice bars" — the "Peelable Banana Bar" and the "Bero Bero Bar" — developed by GOLD STAR Co., Ltd.

These unique treats offer a fun, interactive eating experience through actions like peeling, melting, and transforming textures. They bring a sense of wonder and excitement to ice cream time, making every bite an adventure.

Why "Experience Ice"?

In recent years, the ice cream and sweets market has shifted beyond just taste and price. Consumers now seek visual appeal, surprising textures, and shareable moments. With the rise of social media and video platforms, the act of eating itself has become entertainment — and demand for treats that engage all five senses is growing rapidly.

These new ice bars respond to that trend by offering products where the texture and appearance change as you eat, turning a simple snack into a memorable, interactive experience.

Products

Peelable Banana Bar

A playful, peel-to-eat banana-shaped ice bar that looks just like the real thing. The outer layer has a soft, jelly-like texture, while the inside reveals a rich, smooth banana flavor. It's a completely new kind of frozen treat that makes the eating experience itself part of the fun.

*The peel is edible too!

Price:

158 yen (170 yen tax included)

Bero Bero Bar — Strawberry Flavor

A new-concept ice bar whose texture transforms as you eat. It starts as a cool, refreshing ice treat, then gradually shifts to a chewy, jelly-like consistency. The natural sweetness and fresh fruity flavor of strawberry spreads across your palate, delivering a perfect balance of sweetness and fruit sensation — like biting into real fruit ice cream.

Price:

158 yen (170 yen tax included)

Bero Bero Bar — Apple Flavor

Another texture-changing ice bar that starts with a crisp, icy bite and gradually softens into a smooth, jelly-like treat. The refreshing apple flavor harmonizes with the chewy, mochi-like texture. Its translucent appearance and light aftertaste make it a pleasantly refreshing experience from first bite to last.

Price:

158 yen (170 yen tax included)

Where to Buy

Available from:

April 13, 2026 (Monday), rolling out sequentially

Stores:

19 @FROZEN locations across the Tohoku, Kanto, Tokai, and Kinki regions

About @FROZEN

@FROZEN is one of Japan's largest frozen food specialty stores, built around the concept of "transforming Japan's food culture through frozen food and creating new dining styles." The store curates products for five dining occasions — breakfast, lunch, dinner, snacks & drinks, and sweets — offering everything from everyday meals to restaurant-quality dishes and global cuisines for special occasions.

The stores have earned popularity across a wide range of customers, including dual-income households, seniors, single-person households, and the millennial/Gen Z generation.