AEON "COOL de ACTION 2026" — Beat the Heat with Summer Essentials & Fun Events

TOPVALU Maruun All-Weather Umbrella (Kids)

Price:

1,980 yen (2,178 yen tax included)

Varieties:

12 types

A rounded, kid-friendly umbrella designed to fit over school backpacks. Offers over 99.99% light-blocking and over 99.9% UV protection. Works as both a sun parasol and rain umbrella — ideal for sunny days of sightseeing. Frill-trimmed designs also available.

PEACE FIT COOL — Kids' Contact-Cool Tank Top

Price:

680 yen (748 yen tax included)

Sizes:

130cm – 170cm (Boys)

Varieties:

4 types

Made with mineral-infused nylon yarn for a noticeably cool touch. Features stretch fabric and UV-cut function — a great innerwear layer for active kids exploring Japan in summer.

Cooling Towels

Price:

780 yen (858 yen tax included)

UV-blocking cooling towels in various character designs. Simply wet, wring, and snap to activate the cooling effect — perfect to carry during outdoor sightseeing.

Biore Kids Stamp UV Sunscreen

Price:

980 yen (1,078 yen tax included)

Volume:

70g

A fun, stamp-shaped sunscreen that kids can apply themselves by pressing the paw-print dispenser onto their skin. SPF50 PA+++, additive-free formula (no UV absorbers, alcohol, parabens, silicone, fragrance, or colorants). Washes off with regular soap. A great souvenir to take home!

Kids UV Fashion Sunglasses

Price:

1,580 yen (1,738 yen tax included)

Varieties:

106 types

A huge selection of colorful, fun sunglasses for kids, including polarized options. With 106 designs to choose from, kids will love picking their favorite pair.

Kids Arm Covers

Price:

1,280 yen (1,408 yen tax included)

Available from:

April 23

Colorful UV-blocking arm covers for kids — cute and practical sun protection for outdoor adventures.

NIRMATA T-Shirts

Price:

1,980 yen (2,178 yen tax included) each

A collaboration with top stylist Takashi Kumagai. The collection features relaxed silhouettes across 4 themes — "GOOD OLD AMERICA," "OCEAN / FLYING FISH," "Y2K," and "SCHOOL OF LIFE" — designed for effortless summer style. The brand name "NIRMATA" means "creator" — wear something created by one of Japan's leading fashion figures.

Neko (Cat) Series T-Shirts — Shinzi Katoh & BebeDayan Collaboration

Price:

1,980 yen (2,178 yen tax included) each

Varieties:

20 designs

A charming cat-themed T-shirt collection featuring collaborations with acclaimed Japanese designer Shinzi Katoh (known for his Kenji Miyazawa-inspired artwork) and the popular character "BebeDayan." A must-have for cat lovers and fans of Japanese illustration.

MACBETH T-Shirts

Price:

980 yen (1,078 yen tax included) each

Varieties:

16 designs

American casual and college-style T-shirts from MACBETH Jeans Company. Bold graphics in vibrant summer colors at an unbeatable price.

Home Coordy Mag Bottles — Three Lineups

Three styles to match your travel needs:

One-Touch Mag Bottle:

• Open with a single push — convenient for sightseeing

Packing-Integrated Screw Mag Bottle:

• Built-in packing for easy cleaning and reliable seal

Simple Mag Bottle:

• Minimalist design, lightweight everyday use

TOPVALU BEST PRICE: Snap-Apart Ice Bar (Soda Flavor)

Price:

198 yen (213 yen tax included)

A retro-style twin ice bar you can snap in half and share. Inspired by nostalgic Japanese summer festivals (Showa era), this soda-flavored treat is the perfect way to cool down.

TOPVALU BEST PRICE: Freeze & Drink Ice Slurry

Price:

108 yen (116 yen tax included)

Flavors:

Grapefruit, Lemon

Freeze for 4+ hours, then enjoy as an icy drinkable slush. Contains salt, citric acid, and amino acids — great for hydration and pre-cooling before heading out into the heat.

Water Battle & Water Park Events

AEON Mall hosts thrilling water battle events and outdoor water parks with slides and pools — a refreshing way to spend a hot summer day. Past events at AEON Mall Hamamatsu Shitoro and AEON Mall Ageo have been hugely popular.

Kids' Summer Festival Games

AEON Town locations host traditional Japanese summer festival games (Ennichi), including water balloon fishing and goldfish scooping — fun cultural experiences for visiting families.

Indoor Play Facilities

Cool off indoors at AEON Fantasy's family play areas, including "Nobikko" (unlimited play packages), "Skids Garden" (for ages 3+, children can play independently), and "Chikyu no Niwa" (learn-through-play facilities).

Cinema Debut for Little Ones

AEON Cinema offers special family-friendly screenings with lower volume, brighter lighting, and a welcoming atmosphere where crying is OK — perfect for a child's first movie theater experience in Japan.

Kids' Reading & Learning Spaces

"Miraiya no Mori" at select Miraiya Shoten bookstores offers a cozy reading corner with picture books and story-time videos — a relaxing, air-conditioned retreat for families.

Kids' Summer Classes

AEON Culture Club offers special summer classes including sports, dance lessons, and creative workshops for kids — a unique way to experience Japanese culture.

Heatstroke Prevention Ambassadors®

The "Heatstroke Prevention Ambassador®" is a certification offered by Otsuka Pharmaceutical (sponsored by Japan's Ministry of the Environment, MEXT, and MAFF). Welcia Pharmacy alone has over 6,000 certified ambassadors, and certification is being expanded to all AEON Group store managers — ensuring that trained staff are available to provide knowledge and emergency response on hot days.

In-Store Awareness Events with Otsuka Pharmaceutical

In partnership with Otsuka Pharmaceutical, AEON hosts in-store mini lectures and quiz events where families can learn about heatstroke risks and proper hydration in a fun, accessible way. Either Otsuka instructors or certified AEON ambassador staff lead the sessions.

Protecting Employees Working Outdoors

For staff working in hot environments — security, cart collection, deliveries, and farm workers — AEON provides WBGT (Wet Bulb Globe Temperature) meters, fan-equipped work uniforms, neck coolers, hats, and salt candies. Posters showing heatstroke symptoms and emergency response procedures are displayed at all worksites.

Heat Alert Response & Demand Response Program

AEON is standardizing in-store announcements and response procedures for when Japan's official Heatstroke Warning Alerts are issued. In addition, AEON continues its "Demand Response" program — customers earn points by visiting AEON stores on hot, high-electricity-demand days, encouraging energy savings at home while enjoying a cool, comfortable shopping environment. Following a 2025 trial in the Kanto area, the program is being expanded to more regions and stores in 2026.