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Where turquoise blue seas meet timeless traditions
Okinawa boasts some of Japan's clearest beaches and mystical subtropical forests. Having once been an independent nation known as the Ryukyu Kingdom, it possesses a unique culture and cuisine distinct from mainland Japan. Discover World Heritage castle ruins, traditional dishes said to be the secret to longevity, and warm hospitality. A blissful resort experience to rejuvenate body and soul awaits you here in Okinawa.
This Region Special
Representative AEON Stores
AEON CHATAN SHOPPING CENTER
AEON Chatan Store is conveniently located just a short walk from Sunset Beach. This spacious shopping destination offers an extensive selection of food and clothing, along with Okinawan-style resort goods, creating an open and inviting atmosphere.
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AEON STYLE RYCOM
AEON Style Rycom is a large-scale general supermarket integrating a wide range of categories from groceries and apparel to home appliances and cosmetics. Enjoy relaxed shopping in lifestyle-oriented sections featuring bulk-sold deli items and local produce corners.
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AEON NAHA SHOPPING CENTER
AEON Naha Store boasts exceptional accessibility, located just about 10 minutes by car from Naha Airport. This urban-style store supports the convenience of both tourists and local residents, offering everything from daily shopping needs to Okinawan souvenirs and travel goods.
Shop infomationLocal Specialty Cuisine
Longevity Foods Rooted in the Spirit of “Medicine and Food Share the Same Origin”
Okinawa has a unique philosophy that refers to food as “medicine for life.” Representative foods like bitter melon, rich in vitamin C, island tofu packed with high-quality protein, and antioxidant-rich purple sweet potatoes are packed with nutrients essential for enduring the harsh heat. As a globally recognized Blue Zone region for longevity, the healthy culinary experience that nurtures both mind and body is its greatest appeal.
The uniquely evolved “Champuru Culture”
True to the word “Champuru” (mix-and-match), Okinawan cuisine blends diverse cultures. Dishes like stir-fries combining local island vegetables with Spam (pork) popularized during the U.S. military occupation, or “Taco Rice” adapted from Mexican cuisine, reflect unique historical evolution. This tolerant, energetic flavor is the very essence of Okinawa.
The tradition of “court cuisine” dating back to the Ryukyu Kingdom
Court cuisine developed by the former Ryukyu Kingdom to entertain envoys from China and Japan. Characterized by its refined flavors achieved through meticulous preparation, such as visually stunning “flower dishes” and “rafute,” pork slowly simmered in awamori and soy sauce.
Recommended Travel Itinerary
Shuri Castle, Kokusai Street, First Makishi Public Market
After arriving at Naha Airport, head to the World Heritage site of Shuri Castle. Learn about the history of the Ryukyu Kingdom from the vermilion castle walls, now undergoing restoration. In the afternoon, stroll along Kokusai Street and explore the First Makishi Public Market. Feel the vibrant daily life and food culture of Okinawa firsthand as you gaze upon the colorful fish and tropical fruits.
Churaumi Aquarium, Fukugi Tree Avenue, Water Buffalo Cart
In the morning, marvel at the giant tank where whale sharks swim at the Churaumi Aquarium. In the afternoon, head to the adjacent Bise Fukugi Tree Avenue. Take a water buffalo cart ride through the green tunnel lined with thousands of trees, and spend a peaceful day soothed by the nostalgic scenery of old Okinawa.
Naminoue Shrine, Tsuboya Yamuchin Street
In the morning, take the Yui Rail to Asahibashi Station. Just a short walk away, Naminoue Shrine stands atop a sheer cliff, offering breathtaking views. After one last glimpse of Okinawa's sea from the adjacent Naminoue Beach, head to Tsuboya Yachimun Street. In this pottery district boasting over 300 years of history, you can search for your favorite piece of pottery or enjoy a pottery-making experience, creating your own unique Okinawan souvenir and memories.
Scenic Views
Explore nearby sights from
AEON
Just Minutes from
AEON STYLE RYCOM!
Nakagusuku Castle Ruins
Nakagusuku Castle Ruins is a 15th-century castle site in Okinawa Prefecture, completed by the master builder Gosamaru. Recognized as a valuable structure where the original stonework remains remarkably well-preserved, it was designated a World Heritage Site in 2000. Its appeal also lies in the breathtaking panoramic sea views from its elevation of approximately 160 meters.
Chatan American Village
Mihama American Village in Chatan Town is an urban resort built on the site of a former U.S. military base. As of 2025, it remains one of the prefecture's most popular tourist destinations, offering shopping and dining in its exotic streetscape and breathtaking views at Sunset Beach.
Popular Items with International Visitors
Alinamin EX
Recommended for daily fatigue relief For eye, shoulder, and lower back discomfort and daily tiredness care
KitKat
A KitKat for adults, offering just the right amount of sweetness.
Pabron Gold A
For relief of cold symptoms. A fine granule formulation that dissolves in the mouth, has a pleasant flavor, and is easy to take.
Roihitsubo Plaster
Strong and effective!
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