
Exploring The Deep North (Michinoku):
Where History, Stunning Scenery, and Great Cuisine Breathe
This region is home to one of Japan’s Three Most Scenic Views, the breathtaking Matsushima. You can also explore several UNESCO World Heritage Sites, including the majestic Shirakami Mountains, the cultural treasures of Hiraizumi, and the remarkable Sannai-Maruyama Site, one of Japan’s largest Jōmon-era settlements. Local cuisine is another highlight of the area. Unique regional specialties such as Gyutan (grilled beef tongue), Kiritanpo, and Wankosoba offer flavors you can experience only here. From cherry blossoms in spring and lively festivals in summer to colorful autumn foliage and serene winter snowscapes, the region welcomes you with a wide variety of seasonal activities throughout the year.
Direct access to "Mori-Sekinoshita Station" of Sendai Airport Access Line. The store locates between Sendai City Center and Sendai Airport.
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Taking the bus for "AEON MALL Morioka-Minami" from the East Exit of Morioka Station. It takes approx. 10 mins to the final stop, "AEON MALL Morioka-Minami" where you are getting off.
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Taking the subway Nanboku Line for "Izumi-chuo" from Sendai Station, and get off at "Kita-Yobancho Station". It takes approx. 10 mins' walk from the station.
Shop infomationOriginating in the Tsugaru region of Aomori Prefecture, Niboshi Ramen is a beloved local specialty now famous throughout Japan. Its signature flavor comes from a richly aromatic broth made by simmering or roasting dried fish such as sardines and flying fish. In Tsugaru, the tradition of using niboshi and roasted fish to make soup stock has long been part of everyday home cooking, and this culinary culture naturally evolved into the ramen enjoyed today. A bowl of Tsugaru’s Niboshi Ramen offers an authentic taste of the region’s heritage and craftsmanship—an experience not to be missed.
Originating in Miyagi Prefecture, Zunda is a traditional sweet that has become popular throughout the Tohoku region, including Iwate, Yamagata, and Fukushima. This delightful treat features soft mochi (rice cake) filled or topped with a sweet, gently textured zunda paste made from mashed edamame (green soybeans), and is widely loved as a classic souvenir from Northern Japan. In Sendai, visitors can also enjoy the famous Zunda Shake—a refreshing vanilla-flavored milkshake blended with rich zunda paste, offering a modern twist on this beloved regional specialty.
Wanko Soba is a famous culinary tradition of Morioka, where bite‑sized portions of soba noodles are served continuously into your bowl by an attendant calling out rhythmic phrases as they work. When you’ve had your fill, the custom is to quickly place the lid on your bowl to signal that you’re finished. Guests can enjoy the experience by adding various condiments to change the flavor as they go. This lively and hospitable style of dining is one of Morioka’s most iconic local specialties—an unforgettable experience for visitors.
From Sendai Station, take the JR Senseki Line to Matsushima‑Kaigan Station. Begin your visit with a leisurely stroll through the historic temples of Zuiganji and Entsuin, soaking in their serene atmosphere and cultural beauty. After exploring the temple grounds, board a scenic cruise to tour the countless islands scattered across Matsushima Bay—one of Japan’s celebrated Three Most Scenic Views. The breathtaking panorama of the bay is an experience you won’t forget. Return to Sendai Station afterward, and in the evening, enjoy a delicious dinner of Sendai’s famous grilled gyūtan (beef tongue) at one of the many restaurants around the station area.
From Sendai Station, take the JR Senzan Line to Yamadera Station. Begin your journey with a visit to Risshakuji Temple, widely known as Yamadera, where scenic stone steps and breathtaking views offer a memorable cultural experience. After exploring the temple, continue on the JR Senzan Line to Yamagata Station, then take a bus to Zao. From spring through autumn, visitors can enjoy the spectacular Okama Crater near the mountaintop, while winter brings the magical snow monsters (juhyō) and excellent skiing and snowboarding opportunities. After enjoying the activities in Zao, return to Yamagata City and savor the region’s famous Yamagata Ramen. From Cold Ramen to Akayu Ramen, a wide variety of flavors awaits. Yamagata is known as a true “Ramen Kingdom,” where the love for ramen runs deeper than anywhere else in Japan.
From Yamagata Station, take the JR Ōu Main Line (JR Yamagata Line) to Ōishida Station. At Ōishida Station, you can continue to Ginzan Onsen by bus or taxi. Please note that buses have limited seating and operate only a few times a day, so taking a taxi may be more convenient. After enjoying a stroll through the charming townscape of Ginzan Onsen, return to Sendai via Yamagata.
From Sendai Station, take the highway bus to Hiraizumi. Explore the World Heritage sites of Chūson‑ji and Mōtsū‑ji, sacred places that once flourished as part of a prosperous Golden Land ruled over three generations. After your visit, travel from JR Hiraizumi Station to Ichinoseki Station, then board the Shinkansen for Morioka. The scenery from the train windows evokes the “Ihatov” world portrayed in the works of Kenji Miyazawa, and it is also the hometown landscape where today’s MLB star Shohei Ohtani spent his childhood. Morioka was selected by The New York Times as one of the “52 Places to Go in 2023.” You can wander through nostalgic early‑modern architecture, explore specialty coffee shops and unique craft stores—this city will never leave you bored. And of course, don’t miss Morioka's local iconic dishes such as Wanko Soba and Jajamen.
From Morioka Station, take the Shinkansen to Shin-Aomori, then transfer to the next station, Aomori. From Aomori Station, board the bus bound for Lake Towada. The route takes you through the Hakkōda Mountains. Don’t assume that Zao is the only place to see “snow monsters”—this region, with winter snowfall exceeding 400 cm, naturally forms its own impressive juhyō. In winter, this is as far as you can travel. From spring to autumn, however, you can continue onward and enjoy a scenic walk along the beautiful Oirase Gorge, following the stream all the way to Lake Towada, your final destination. After your hike, relax and unwind in the hot springs at a hotel around Lake Towada.
Return to downtown Aomori. Right next to Aomori Station is the Nebuta Museum WA‑RASSE, where you can see the powerful full-sized Nebuta floats that actually took part in the festival. On the outskirts of the city lies the Sannai‑Maruyama Site, a UNESCO World Heritage Site where you can trace the roots of the Japanese people from around 5,900 to 4,200 years ago. Aomori is also known for a unique and much‑loved local specialty created when local high school students experimented with toppings on their favorite miso ramen: Miso Curry Milk Ramen, an unusual but surprisingly delicious dish. After fully enjoying Northern Tohoku, you can head back to Sendai or Tokyo by Shinkansen from Shin‑Aomori Station. If you have extra time, continue your journey—beyond the tunnel on the Shinkansen line lies Hokkaido. Enjoy the next chapter of your adventure in Japan’s northernmost region.
Just Minutes from
AEON AOMORI!
A cultural and tourism exchange facility located right next to Aomori Station. Here, visitors can learn about the origins and history of the Aomori Nebuta Festival, along with the story of how the city has grown and evolved together with Nebuta. The highlight of the facility is the chance to see the magnificent full-sized floats—actually used in the festival—up close.
Just Minutes from
AEON STYLE IWAKI-ONAHAMA!
Aquamarine Fukushima is one of the largest interactive aquariums in the Tohoku region, featuring around 800 species. Its theme focuses on the “Shiome Sea,” where the Oyashio (Cold Current) and Kuroshio (Warm Current) meet—one of the distinctive characteristics of the coastal waters of Fukushima. The facility combines the functions of both an aquarium and a marine museum, offering visitors an enjoyable and educational experience.
Alinamin EX
Recommended for daily fatigue relief For eye, shoulder, and lower back discomfort and daily tiredness care
KitKat
A KitKat for adults, offering just the right amount of sweetness.
Pabron Gold A
For relief of cold symptoms. A fine granule formulation that dissolves in the mouth, has a pleasant flavor, and is easy to take.
Ryukakusan
Originating from Akita in the Tohoku region, these products help relieve coughs, phlegm, and sore throats. They are available in various forms, including medicine and throat lozenges.